Advanced SEO strategies customized for top-tier financial institution
Scotiabank faced the challenge of boosting performance for its core products such as savings and payroll accounts while enhancing upper-funnel traffic engagement through a Content Marketing strategy, further driving non-brand traffic.
Let’s Get Started!
50%
surge in organic sessions in 10 months.
66,465
organic sessions was reached up to! 20% above the average!
Let’s Get Started!
Challenge & Strategy
Scotiabank tackled the challenge of bolstering the performance of its core products like savings and payroll, while also aiming to increase engagement among potential customers. With 29 articles, they achieved 247 keywords in the top 10 by October 2023. This strategic approach involved meticulous keyword analysis, optimizing content for specific financial queries. Additionally, their content marketing strategy, executed through a blog, tailored informative and transactional content for users navigating the early stages of their financial journey.
To strengthen their online presence, Scotiabank implemented technical SEO enhancements and followed internal link-building recommendations. Diversifying their traffic sources further solidified their authority in the digital landscape. Constantly analyzing metrics allowed them to make iterative improvements, ensuring a dynamic and results-oriented approach. This iterative process continuously improved Scotiabank's key product performance in the digital landscape.
Results & Business impact (Period Q2 vs Q1 2023)
-
Amazing Results
- 66,465 organic sessions through 29 articles in 2023.
- 3000 new sessions per 1 article.
- Experienced a 50% increase in organic sessions in the Salaries category (comparing January to November 2022-2023).
-
Achieved top positions (Position 1) for keywords including:
- "Loans in Peru" (moved from 2nd to 1st position)
- "Difference between salary account and savings account" (moved from 13th to 1st position)
- "Salary accounts" (moved from 19th to 2nd position)
- "Benefits of a salary account" (moved from 8th to 3rd position)
- "Online salary account" (moved from 6th to 3rd position)